Written by SportsDayDFW.com
Woodrow Wilson faces legal action from wildcat mascot's resemblance to University of Arizona Wildcats
The Dallas Observer reports that Woodrow Wilson High School is facing some legal action for the use of its wildcat mascot looking too similar to the wildcat head logo used by the University of Arizona.
On the Woodrow website, the likeness in question can be found on the logo for the Woodrow Wilson PTA annual fund.
The organization behind the matter is Collegiate Licensing Company out of Atlanta, which has been linked to other similar cases in Texas. Over the next two years, Woodrow will begin phasing out use of wildcat head logo.
The Observer‘s report transcribes some of the letter from CLC’s attorney James D. Aronowitz, which states:
“Your school’s use of a mark that is nearly identical to the WILDCAT HEAD design Mark may cause consumers to erroneously believe that the University [of Arizona] has authorized Woodrow Wilson High School to use its Marks,” the lawyer wrote. “Additionally, it will dilute the distinctiveness of the Mark that the public associates with the University. It will also interfere with the University’s ability to effectively market and license the use of the Marks in the marketplace.”
In an email to The Dallas Morning News, Kyle Rains, Woodrow’s alumni association vice president, said he could not comment on the case because it was a legal matter
However, he did offer up a solution.
“Since the school opened in 1928, 85 years ago this September, we have used ‘WWW’ or ‘wWw’ e.g. ‘Woodrow Wilson Wildcats’ which seems to be unique to our school (plus the fact that we are on a first name basis, calling it “Woodrow”). Maybe we should have trademarked “WWW!” Rains wrote.
2007 – KTRK-TV Houston reports about the University of Wisconsin taking issue with the “W” that The Woodlands adopted for its programs.
2011 – KCBD-TV Lubbock reported on the University of Missouri tiger mascot was too similar to Wolfforth Frenship’s mascot. Collegiate Licensing Company was involved in this case as well.